Published: 22-07-2010
Yacht paint manufacturer Interlux has launched a new web site at www.yachtpaint.com makes it easier for boat owners and professional paint applicators to choose the right Interlux product, get technical information and support for any paint project.
“Much of the information available online about yacht paint is, frankly, pretty boring,” said Elenor Ekman, Interlux North America Marketing Manager. “With our new web site, we’ve incorporated video, interactive tools and community-building techniques to engage visitors and make the process of gathering and using information about Interlux products and painting a boat a little more interesting,” she added.
For boat owners, the emphasis at the new yachtpaint.com is on choosing the correct Interlux paint depending on the type of boat, boating activity and water. “Paint Your Boat” allows boaters to see how different paint colors look on a hull. A new forum allows owners to ask questions and share information with each other. An enhanced “Ask The Expert” provides easier access to the extensive knowledge base and experience of the Interlux Technical Service staff.
Professional paint applicators now have a dedicated ‘microsite’ within yachtpaint.com where they can get detailed information about Interlux yacht paint systems, calculate VOCs and quickly find their local distributor of Interlux products.
For all visitors, yachtpaint.com also offers information, news and advice about environmental issues.
For more information about Interlux products, visit www.yachtpaint.com