Published: 24-02-2011
Stefano Roda has been nominated Sales & Marketing Manager at nautical company Wider, established in March 2010. Tilli Antonelli’s entrepreneurial challenge experiments with a brand new yacht concept which is a far cry from the long exploited stereotypes and aims to create new sailing formulas, proposing bold, original solutions.
Stefano Roda graduated in Electronic Engineering at Bologna University, perfecting his knowledge by attaining a Master in Business Administration at the Alma Graduate School, Bologna University.
Roda began his career building up experience at Marposs S.p.a, the SCM Group and Wegaplast S.p.a., subsequently taking on the position of Sales Manager at Ferretti S.p.a. in 2001, where he dealt successfully with the company’s sales management.
In 2004, he became the Marketing Manager for the Ferretti, Custom Line and Mochi Craft brands, managing the Marketing Area and focussing strongly on sales and investment returns, whilst also dealing with market analysis and developing tools and IT systems for the sales network.
Stefano Roda joins Wider within the sphere of a company expansion plan which aims to develop its dealer network on a par with its marketing work, concentrating on international sales. He will flank Tilli Antonelli, Paolo Favilla and Vincenzo Sulpizi in managing the brand.
“We are very pleased to have Stefano on board,” declares Tilli Antonelli, President of Wider. “His considerable experience will enable us to target foreign markets and concentrate on internationalizing our brand.”