Published: 03-05-2010
This year Pro Ship participated in the 15th edition of the China Boat Show, confirming its presence in the Chinese market. For this occasion, the brand Wally was hosted at the Pro Ship booth with the WHY project in which Pro Ship is an engineering partner.
The result of these intense 4 days was very encouraging because China has proved once again to be very interested in Italian design and a nation with a considerable ferment in the yachting field.
The visitors showed interest both in projects and services offered by Pro Ship and in the innovative design of WHY.
Thanks to the opening of new premises in Xiamen at the end of 2009 Pro Ship was able to enter the Chinese market in a more competitive way and in 2010 it is planned to open new offices throughout China to provide customers with a vast organization.
To provide the best luxury image available in China, not sports cars or court mansions, but a ship docked at the pier of an exclusive yacht club, is the reason why Pro Ship decided to increase investment and to develop the presence on the territory in order to satisfy the market demand.